Do you want strategic growth?

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My guidance can be shocking to some. Hear what this CEO had to say about the advice I gave him that helped him go on to raise over $80M

“I needed somewhat of a shock, from somebody I really trusted. And I was actually right. It resulted in years of painful work. If I'm candid and truthful. But, oh my God. I mean, the business has grown by about 100% and even more. We've basically doubled in size, within, I think, about two years, of completing the project with her. And it required a ton of hard and painful work, but it actually paid off. 

The business is a growing business, now, and we have a way of articulating our promise, and our value to customers, in a way that makes the competition irrelevant ... as soon as we say it. It's almost like a crown jewel. It's like an internal concept, or a promise, that makes us really, really proud of. Every time we get to articulate it to a prospective customer, it feels amazing, because it's like, we get our own drop the mic moment.” - Tim Hamilton, CEO, Praxent 

Do you want to join this CEO in succcess? 

What is your brand's archetype?

Brand Archetype

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life.

What we don’t often realize is that connections are relationships. If we aren’t clear about who we are, no one is going to be interested in dating us.

In my book Branding Is Sex, I’ve devoted an entire chapter to understanding who your brand is, and how you should be starting a relationship with your customers.

The short version is this: There are 12 basic identities—or archetypes—a brand can assume.