DEFINE AND DOCUMENT YOUR BRAND'S CORE DNA IN ONE 8-HOUR,
HANDS-ON INTENSIVE WORKSHOP.

Build a brand you can be proud of. In only one day, get personal guidance through a precise system that enables you to get your product or service to stand out. And not just stand out in a vulgar, obnoxious way, but in a manner where your customer knows exactly why they're choosing you over competition.

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Profile your ideal customer.

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Differentiate meaningfully from competition.

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Make customers irrationally loyal.

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Create brand language that empowers.